Luca Bruls is a junior researcher in the DDMAC project. She holds a BA in Arabic Language, a BA in Cultural Anthropology and a ResMA in Middle Eastern Studies. Luca conducted digital ethnographic fieldwork on TikTok usage among Algerian youth. Her research focused on sound, physicality and class politics on TikTok. Previously, Luca taught introductory courses in anthropology at the University of Amsterdam. With a background in netnographic methods, she is interested in understanding the visual, sounded and textual narratives circulating in the mediaspheres of the Sahel. Moreover, she is concerned with DDMAC’s objective to shed light on the ethical questions regarding the viral spread of false and misleading information online.