TikTok

Thriving on TikTok in Mali: The Generation of Influencers

Pour le français voir ci-dessous It is a bright afternoon as we arrive at the office of an NGO in Bamako, in a neighborhood known for its dense community of displaced. The site is quietly placed among the dazzling streets where the humming of engines merge with the trending tracks…

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Contentious Entertainment on TikTok

An expanding group of Malian TikTok creators amuses its audiences with funny virals, made popular in particular by audio snippets. At the same time, the echoing of content is influenced by Mali’s fragmented context of destabilization and conflict. In this short essay, I question what contemporary audiovisual snapshots depicting war…

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TikTok and the Tigrayan Conflict

Master student Chiara Cozzatella and Research Master student Pieter Roden wrote a blog as part of a course at Leiden University. In this research project we aimed at understanding how the recent Tigrayan conflict is portrayed via TikTok. The short-form audio-visual content and young audience of TikTok provide an interesting…

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Luca Bruls publishes journal article on Algerian TikTok in CyberOrient

Luca Bruls has published her first lengthy academic paper based on nethographic research she carried out during her research master in 2020. The article is open access and available through CyberOrient. The article addresses the following: "In Algeria, youth form attitudes towards music as a result of their TikTok usage.…

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